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KMeme Trends
2005

했삼

Sam-ending style
Haessam
0
0

Original

Popularity Period

This meme began to gain popularity in the early 2000s, originating from the StarCraft Gallery (Sgal). It contributed to rapidly increasing Sgal's recognition at the time and subsequently spread throughout the entire E-sports industry. When used by Chun Myung-hoon on the SBS program 'Real Romance Love Letter,' it became widely known even to the general public unfamiliar with Sgal. It largely fell out of use around the 2010s, but in the 2020s, people who experienced the "Sam-che" trend sometimes use it lightly, giving a soft, informal tone.

Meaning

'~Haet-sam' is a unique writing style that ends sentences with '~sam'. The origin of this meme traces back to former pro gamer and current coach Choi Woo-beom (formerly Choi Soo-beom). Choi Woo-beom had an unusual number of connections with the number 3: for example, born on January 3, 1984, dropped out of 3rd year of middle school, belonged to Samsung Electronics Khan, ranked 33rd, and played by expanding to 3 bases and only building 3 factories. Numerous '3' connections were found. Initially, it began as a mockery of his '3-factory game,' but gradually evolved into a 'Sam-Soo-beom worship game,' with posts ending in 'sam' gaining explosive reactions on Sgal, establishing it as a distinct writing style.

Pronunciation

Hae-ssam (Korean romanization) Pronounced like "Het-sahm" (where 'Het' rhymes with 'bet', and 'sahm' rhymes with 'calm').

Target Audience

This meme initially spread among users of the StarCraft Gallery, then expanded to E-sports industry professionals and the general public. It even replaced the '~sem' style popular among elementary school students at the time and was widely consumed, to the extent that it was used in official translations of some subculture characters. Currently, it tends to be used lightly, often with a sense of nostalgia, by generations who experienced the "Sam-che" trend when it was popular.

Usage Examples

  • "Hello-sam."
  • "Did you eat-sam?"
  • "The weather is good today-sam."
  • "I played a game-sam."
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