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This meme originated with the release of the 2007 film '300'. King Leonidas's famous line from the movie began to be used as a meme on international internet communities like 4chan, and later spread to Korean online communities such as 'Hapseong Pilsuyoso Gallery' (a gallery for essential meme elements), becoming a major essential meme for a time. It continues to be parodied in various forms and is still consistently used today.

This meme originates from King Leonidas of Sparta's famous line, "THIS IS SPARTA!", which he shouts while kicking a Persian messenger into a well in the movie '300'. This line carries two ambiguous meanings: 'This is the Spartan way' and 'You are now in Sparta (not Persia)'. It succinctly showcases the Spartans' belligerence and strong pride. It is primarily used to express strong refusal in a given situation or to emphasize the identity of a specific place or group.

"This is SPAHR-tuh!" (with emphasis on 'This' and 'Sparta')

Primarily used by all age groups who enjoy internet meme culture. It is especially widespread among users who are active in online communities or who consume and produce video content.

• Used to describe actions like pushing someone away, often accompanied by phrases like "This is Sparta!", to show strong refusal or a firm stance.
• It became popular through music and video remix content, such as 'Sparta Remixes', which utilized scenes from the movie.
• The act of pushing someone off during a bungee jump is sometimes referred to as 'Sparta Bungee Jump'.
• It was parodied as "This! is! the military!" in 'Oinyong's New Celebrity Hell' and also appeared as a challenge name in 'Assassin's Creed: Odyssey'.
• In 'Running Man', featuring Kim Jong-kook, a "Sparta!!!" sound effect is sometimes played upon his appearance.