페이크다 이 병신들아

"Pay-kuh-dah Ee Byung-shin-deul-ah" (Sounds like "It's a fake, you morons/idiots")

This meme originated from a parody video titled 'Manner Defense Force Flashman' (매너방위대 후뢰시맨), produced by Pullbbang.com between 2006 and 2008.

'페이크다 이 병신들아' is an expression used to reveal to someone that they have been tricked, often mocking the naive person who fell for the deception. It's used to tease someone after successfully deceiving them to achieve a certain goal. Additionally, it can be used when a situation was expected to turn out one way but results in something completely different, or when things seem to be going well only to be instantly reversed. It's an expression used at a moment of reversal when something everyone believed to be true is revealed as false, carrying a subtly different nuance from "You all know this is a lie, right?" (여러분 이거 다 거짓말인 거 아시죠).

It was primarily used by males in their late teens to early thirties who were familiar with internet communities and parody culture in the late 2000s to early 2010s. Because it includes profanity, it was mainly consumed by those familiar with internet culture who had no aversion to using such language. Currently, it is used sporadically by generations nostalgic for old internet memes or within specific subcultures.

This meme is widely used to express unexpected plot twists in various situations.

• High school senior after CSAT: "Yay, CSAT is over! Now I can play!" → University, military, job hunting, work life: "페이크다 이 병신들아!"
• Sergeant nearing discharge: "I'm getting discharged tomorrow! My ties with this dreadful military are finally over!" → Reserve forces, civil defense: "페이크다 이 병신들아!"
• Parents: "Our children are studying diligently, so happy they're going to prestigious universities." → Children: "페이크다 이 병신들아!"
• Student: "School's over, time to play~" → Cram school, late-night self-study: "페이크다 이 병신들아!"

This meme includes the direct profanity 'byeongsin-deura' (meaning 'you idiots' or 'you morons'), so its use should be refrained from in formal settings or situations where it might offend others. Since the late 2010s, it has been increasingly perceived as an excessive humorous expression, leading to a decline in its usage. Currently, its recognition is low, so using it with unfamiliar people might make it difficult to convey the intended meaning or lead to misunderstandings.