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2010

한 뚝배기 하실래예 - 로버트 할리

Care for a Ttukbaegi? - Robert Holley
Han Ttukbaegi Hasillaeye - Robeoteu Halli
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Original

Popularity Period

This meme first appeared in 2009 with the broadcast of Nongshim's 'Dungji Ssalguksu Ttukbaegi' commercial. Mr. Robert Holley's unique accent and folksy dialect gained popularity, and from late 2009, it began to establish itself as an essential element in online communities like DC Inside's Synthesis Gallery. Subsequently, in 2010 and 2011, it spread as a popular catchphrase, parodied in various media such as webtoons and comedy shows. It continued to be consistently referenced for a long time, with a rhythm game parody video even being remade in 2016.

Meaning

"Han Ttukbaegi Hasillae-ye?" is a Gyeongsang-do dialect phrase meaning "Would you like a bowl of ttukbaegi?" This meme originated from a line used by Mr. Robert Holley in Nongshim's 'Dungji Ssalguksu Ttukbaegi' commercial in 2009, where he recommended the product. As an American broadcaster, his fluent yet playful use of dialect, saying "The noodles are incredibly soft, and the broth is spicy and refreshing," followed by this line at the end, left a strong impression and brought much laughter to viewers. As a meme, its meaning expanded to include using a uniquely humorous and friendly tone when recommending a specific food or item, or suggesting an action. Furthermore, the word 'ttukbaegi' is also used as slang to refer to a head or helmet, and is sometimes used to describe funny or violent situations, such as in the phrase 'ttukbaegi kkaeda' (to break a ttukbaegi/head).

Target Audience

Originating in online communities, this meme was parodied across various media such as webtoons, TV programs, and games, gaining popularity among a broad audience. While it was primarily active among young people aged 10 to 30 who are familiar with internet culture, it ultimately became a meme recognized and enjoyed by all age groups, thanks to Robert Holley's widespread recognition and the commercial's popularity.

Usage Examples

  • There are many parody videos combining it with music, such as 'Ttukpip Ttukpip,' a mashup with T-ara's 'Bo Peep Bo Peep'

, or 'Ttukmanhani,' a mashup with U-KISS's 'Manmanhani'

.

  • Game-related parodies also gained popularity, such as 'Ttukbaegi of Knights,' a parody of the rhythm game 'Night of Knights'

.

  • The line was also quoted in webtoons such as Lee Mal-nyeon Series
comic.naver.com/webtoon/detail.nhn

and Buram Kongkong Comics

news.nate.com/view/20100109n06053

.

  • In Gag Concert, Robert Holley himself appeared and said "Han Ttukbaegi Hasillae-ye?", or comedians used variations like "Han Ttaemiri Hasillae-ye?" (Would you like a scrub?) or "Han Myeonbal Hasillae-ye?" (Would you like a noodle?).
  • Scenes parodying this line also appeared in dramas like 'School 2013' and 'Remember - War of the Son'.
  • In the game 'Dungeon & Fighter,' it was parodied as a monster card line, "Dok Hansabal Hasillae-ye~?" (Would you like a bowl of poison?), and in 'Team Fortress 2,' there's an achievement called "Han Byeongsu-do Hasillae-ye?" (Would you like a bottle of water?).
  • It was also used as a 'reverse playback meme,' where playing the commercial line backward revealed negative phrases like 'Dynamic Labor' or 'Ah, you cooked this ramen too poorly.'

Pronunciation

Hahn Ttook-beh-gee Hah-sill-lay-yeh - Roh-bert Hah-lee

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