힙통령/췍! - 장문복

• Hiptongnyeong: Pronounced "Hip-tong-nyeong" (similar to "hip" + "tongue" + "young").
• Chek!: Pronounced "Check!" (like the English word "check").
• Jang Moon-bok: Pronounced "Jahng Moon-bok."

This meme began to gain explosive popularity online immediately after Jang Moon-bok's audition video from the Daegu preliminary round of Mnet's 'Super Star K2' aired on August 6, 2010. His shocking rap performance at the time became a huge topic of conversation and quickly spread.

'Hiptongnyeong' is a portmanteau of 'hip-hop' and 'president.' It was a nickname given to Jang Moon-bok after he boldly declared his ambition to contribute to the development of Korean hip-hop during his 'Super Star K2' audition, contrasting with his unique rap style. 'Chek!' is an interjection Jang Moon-bok shouted before he started rapping, leaving as strong an impression as his rap itself and becoming a popular catchphrase. While initially used with a somewhat mocking connotation, its meaning later expanded and was re-evaluated due to Jang Moon-bok's consistent activities and positive attitude.

Initially, the meme was primarily consumed by young internet users, particularly within online communities like 'DC Inside.' At that time, it was often used to parody or mock Jang Moon-bok's audition video. Later, as Jang Moon-bok appeared on 'Produce 101 Season 2' and engaged in various broadcast activities, his public recognition grew. His positive trajectory became known, expanding the meme's reach to a wider age range of the general public, including hip-hop fans. More recently, NMIXX's Haewon mentioned "visual Chek," bringing it back into discussion among the younger generation.

• Jang Moon-bok's audition video became material for various parody videos. In particular, composite videos featuring him "dueting" with Go Jun-gyu, known as "Rock President," were frequently produced.

• Composite videos depicting Jang Moon-bok as a legendary rapper by editing in scenes of 'Show Me The Money' judges expressing admiration became popular.
• The interjection 'Chek!' is also used as an exclamation or for emphasis in certain situations.
• NMIXX's Haewon used the phrase 'visual Chek,' introducing a new way to use 'Chek' to praise or emphasize someone's appearance.

This meme is associated with a deeply painful experience for Jang Moon-bok himself. He has personally recounted enduring a difficult time after his appearance on 'Super Star K2,' being bullied at school and receiving abusive phone calls. At school, students even received demerits for saying 'Chek Chek' in front of him. Therefore, when using this meme, extreme caution should be exercised to avoid offending others or using it for mocking or belittling purposes that might remind Jang Moon-bok of his past pain.