그런데 말입니다 - 김상중 (그것이 알고 싶다)

• Geureonde malimnida: Guh-reohn-deh mah-leem-nee-dah
• Kim Sang-joong: Keem Sahng-joong
• Geugeosi algo sipda: Goo-guh-see ahl-goh seep-dah

This meme originated from a phrase used by Kim Sang-joong, the host of the SBS current affairs program 'Unanswered Questions' (그것이 알고 싶다), starting in 2011. It began to gain public recognition when Kim Sang-joong quoted this line during his acceptance speech for the Achievement Award at the 2012 SBS Entertainment Awards. Since then, it has become an iconic line symbolizing 'Unanswered Questions' and a trademark of Kim Sang-joong. By 2015, the phrase was so widespread that Kim Sang-joong himself mentioned its origin and popularity, stating that even children recognized him by saying "Geureonde malimnida."

"Geureonde malimnida" is a phrase used in 'Unanswered Questions' to build tension, pique curiosity, and draw viewers' attention before transitioning to the next part of the story. Kim Sang-joong initially used "Geureonde ~~imnida" but felt it might sound too informal to viewers. He then sought a phrase that would maintain politeness while heightening anticipation for the upcoming content. It is known that he developed this phrase himself, drawing inspiration from the 'da/na/kka speech style' (a formal, declarative style) used in the military, adopting the '~ji malimnida' ending. This line, combined with the program's serious atmosphere and Kim Sang-joong's uniquely calm tone, left a strong impression.

Thanks to the broad viewership of 'Unanswered Questions' and its spread as an internet meme, this phrase is widely recognized and used across all generations. As Kim Sang-joong mentioned that even children recognize him by this phrase, it is familiar to younger generations, and it is also well-known to middle-aged and older audiences, who are the primary viewers of current affairs programs. Therefore, it is a meme used broadly by both men and women, not limited to a specific age group or gender.

• It is used to introduce a significant turning point or twist in a story, or when one wants to pique the curiosity of the listener, by starting with "Geureonde malimnida..."
• Kim Sang-joong cleverly used it in his acceptance speech for the Achievement Award at the 2012 SBS Entertainment Awards, saying, "Thank you. But, you see, isn't it too early for me to receive an Achievement Award at my age? This was Sang-joong's acceptance speech within the speech."
• In everyday conversation, it can be used after presenting a fact to raise a question or suggest a different perspective about that fact. For example, "I think this problem will be solved this way. But, you see, is this truly the best method?"