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Meme Name: Ja Ige Keullikiya

This meme originated from a scene in the 'Muhan Company' special of MBC's popular variety show 'Infinite Challenge,' where Noh Hong-chul taught Haha how to 'click' on a computer. The scene first appeared in the 'Muhan Company' episode aired on October 29, 2011, and was widely spread as a 'Noh Hong-chul legendary gag' in online communities, bringing much laughter even then. Particularly, when Haha launched his YouTube channel 'Haha PD' in April 2020 and began his online broadcasting activities, this meme was actively utilized as a 'must-have element' for Haha, regaining explosive popularity.

The 'Ja Ige Keullikiya' meme began with a scene in the 'Muhan Company' episode of 'Infinite Challenge' where Noh Hong-chul, holding a mouse, taught Haha, who was not good with computers, saying, "Now, this is a click. You have to press the left button to click, this is a click~" This created great humor by contrasting Noh Hong-chul's cheeky character with Haha's naive demeanor. When used as a meme, the 'click' part of the original line is replaced with another very simple or obvious word, parodying it in the form of "Now, this is XX." It is used in situations where someone is teaching a very basic concept or humorously teasing someone for their ignorance.

This meme is widely used, encompassing generations who watched 'Infinite Challenge' and younger generations who enjoy Haha's YouTube content. It tends to be actively used by those in their teens to thirties who primarily consume YouTube content, and it is a familiar meme to both men and women.

This meme is primarily used in YouTube thumbnails or short video clips to explain a specific concept easily and humorously, or to tease someone for their lack of understanding.

• YouTube Thumbnails: Phrases like "Now, this is coding" or "Now, this is stock trading" give the impression of easily explaining complex concepts, just as Noh Hong-chul taught Haha how to click.
• Daily Conversations: When a friend doesn't know something very obvious, you can jokingly tease them by saying, "Hey, now, this is XX."
• Haha's YouTube Content: On Haha's own YouTube channel 'Haha PD,' this meme was actively used in content such as the 'Support Difference' prologue video thumbnail and 'Legendary Balance Game' content to add humor.

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"Jah Ee-geh Kli-kee-yah" (pronounced roughly as "Jah" like the 'ja' in 'jar', "Ee-geh" like 'ee' in 'see' followed by 'geh' as in 'get' but with a softer 'g', and "Kli-kee-yah" like 'click' followed by 'key' and 'yah').