애매 합니다잉/되는거 어렵지 않아요! - 최효종 (개그콘서트 - 애정남/사마귀 유치원)

The meme name can be pronounced as: "Aemae hamnida-ing~" (A-eh-mae ham-nee-da-ing) "~doeneun-geo eoryeopji anayo!" (do-e-neun-guh uh-ryeop-jee ah-nah-yo!) The comedian's name is Choi Hyo-jong (Choy Hyo-jong). The show is "Gag Concert." The segments are "Aejungnam" (A-eh-jung-nam) and "Samagwi Yuchiwon" (Sa-ma-gwee Yoo-chee-won).

This meme gained significant popularity from 2011 to 2012 through the popular KBS2 'Gag Concert' segments 'Aejungnam' and 'Samagwi Yuchiwon'. Specifically, 'Aejungnam' aired from August 21, 2011, to May 13, 2012, while 'Samagwi Yuchiwon' gained immense popularity in the latter half of 2011, leading to Choi Hyo-jong's heyday. 'Aemae hamnida-ing~' was even selected as the top trending phrase of 2011.

'Aemae hamnida-ing~' (애매~ 합니다잉~) was used to emphasize the meaning of 'ambiguous' when referring to situations in daily life where standards are vague or difficult to judge, much like the segment title 'The Man Who Defines Ambiguity' (애매한 것을 정해주는 남자). It is characterized by Choi Hyo-jong's unique speech style, reminiscent of the Jeolla dialect, and the ending suffix 'ing~'.

'~doeneun-geo eoryeopji anayo!' (~되는거 어~렵지 않~아요!) is a catchphrase Choi Hyo-jong used in the 'Samagwi Yuchiwon' segment to satirize social absurdities and grim realities. He would paradoxically state that things which are actually very difficult are 'not difficult'. This carries a satirical meaning, bringing both laughter and a bitter feeling to the listener.

At the time, 'Gag Concert' was a program enjoyed by the entire nation, so these memes were widely used across all age groups, from teenagers to middle-aged adults.

• Aemae hamnida-ing~:

* "It's ambiguous what to have for dinner tonight~" * "It's ambiguous whether this outfit suits me~" * "Our relationship is a bit ambiguous~"

• ~doeneun-geo eoryeopji anayo!:

* "Getting a job is not difficult! (It's actually very difficult)" * "Succeeding at a diet is not difficult! (Easier said than done)" * "Becoming a member of the National Assembly is not difficult!"