야, 안돼!! - 김원효 (개그콘서트 - 비상대책위원회)

Meme Name: Ya, Andwae~~!! - Kim Won-hyo (Gag Concert - Emergency Measures Committee)

This meme originated from a popular catchphrase introduced by comedian Kim Won-hyo in the 'Emergency Measures Committee' segment of KBS2's 'Gag Concert,' which aired from August 14, 2011, to June 17, 2012. At the time, this catchphrase gained immense popularity, even being mimicked by elementary school students. It played a crucial role in Kim Won-hyo winning the Grand Prize in the Comedian category at the 2011 Korea Culture and Entertainment Awards. Recently, old broadcast clips have resurfaced on online platforms like YouTube, leading to its continuous discussion and resurgence.

"Ya, Andwae~~!!" is the key line delivered by comedian Kim Won-hyo in his role as a police commissioner in the 'Emergency Measures Committee' segment. When Song Byung-chul would report an urgent situation and state that it needed to be resolved within 10 minutes, Kim Won-hyo would exclaim "Ya, Andwae~!" with his characteristic exaggerated expression and voice, then rapidly rattle off a barrage of excuses and pretexts. This satirizes situations where individuals evade responsibility or delay action by citing personal circumstances or impossible reasons when faced with an immediate problem. Sometimes, these excuses even sounded quite logical, earning sympathy from viewers.

Since this meme originated from 'Gag Concert,' a nationally popular program, it has broad recognition across all generations who watched the show at the time. Given that even elementary school students mimicked it during its peak popularity, it can be considered a familiar meme to people of all ages and genders.

This meme is primarily used to strongly refuse a suggestion or request, or to make excuses to avoid doing something undesirable.

• "Ya, Andwae! I've already ordered food!"
• "Ya, Andwae! How can I control that place in 10 minutes?"
• "Ya, Andwae! I have to go to my alumni reunion!"

The "Ya, Andwae~~!!" meme originated from a character who evaded responsibility and made excuses in comedic situations. Therefore, using it in serious or formal settings might make one appear thoughtless or irresponsible. It is best used only in casual conversations with close friends or in humorous contexts.

The meme name "야, 안돼~~!!" is pronounced roughly as "Yah, Ahn-dweh~!!".

• "Ya" sounds like "yah" in English.
• "Andwae" sounds like "ahn-dweh," with "ahn" as in "on" and "dweh" rhyming with "way" but with a 'd' sound.
• Kim Won-hyo is pronounced "Kim Wun-hyo."
• Gag Concert is pronounced "Gag Kon-seot."
• Emergency Measures Committee is pronounced "Bee-sang Dae-chaek Wee-won-hweh."