장미칼

Meme Name: Jangmikhal

The Jangmikhal meme began to gain popularity in 2013 when the exaggerated advertisements for the 'Jangmikhal' knife, sold on home shopping channels, became a hot topic in online communities. It was most actively used between 2013 and 2014, and has since been consistently parodied or referenced in various content.

The Jangmikhal meme originated from the home shopping advertisements that exaggerated the superior cutting power of the Jangmikhal knife. It gained an image as a powerful knife that could cut through anything without hesitation. It is primarily used with the phrase "XX too, cleanly!" (or "XX too, easily!") to humorously describe situations where anything is easily resolved or destroyed. It is sometimes referred to as 'Jangmikhalibur,' likening it to Excalibur.

Jang-mee-kahl (장미칼)

It was popular mainly among internet communities and online game users, and was particularly consumed by males in their late teens to early thirties.

• In Dungeon & Fighter, a Jangmikhal avatar was updated in April 2013, and a promotional video parodying home shopping was also produced.

• A Sajo Tuna advertisement parodied the Jangmikhal ad by mimicking its style.

• During Cyphers' April Fool's Day event in 2017, Zeon, the Sword of Retribution's greatsword, transformed into a Jangmikhal.

• The Korean Folk Village Facebook page used a Jangmikhal image with the phrase "Even the 'gonjang' (flogging stick) too, cleanly!"