근데 이제 바질을 곁들인

But now, with basil

This meme originated from a remark made by Chef Choi Kang-rok on the cooking survival program 'MasterChef Korea 2', which aired in 2013. Although it gained a cult following at the time, it began to spread widely among the public around 2019 when Olive Channel re-edited and uploaded Chef Choi Kang-rok's past appearances on YouTube. As the video spread through YouTube's algorithm, many people encountered this meme, and it has been consistently used since, appearing in various online content to this day. In 2024, Chef Choi Kang-rok's re-appearance on another cooking show brought it back into the spotlight.

This meme originated from Chef Choi Kang-rok's explanation of his dish title on 'MasterChef Korea 2', where he said, "The title will be Gochujang Braised Chicken Wings. But now, with basil." It is used to create a unique atmosphere by adding an unexpected, sometimes exaggerated or incongruous element to something ordinary or predictable. The core idea is to humorously express situations where an unexpected, luxurious, special, or even absurd twist is added to something basic. This style of speaking is sometimes referred to as 'Human Kang-rok Style'.

"Geun-de i-je ba-jil-eul gyeot-deul-in" (pronounced roughly as "goon-deh ee-jeh bah-jeel-eul gyut-deul-in")

It is widely used among internet users of all ages who actively consume and produce content on online platforms such as internet communities, YouTube, and social media. It has become a familiar meme, especially among those who enjoy cooking content or humor.

This meme is primarily used in titles of posts or videos, comments, etc., when adding an unexpected element to a specific situation or object.

• "Tomato pasta. But now, with cheese."
• "Online housewarming party. But now, with a cat."
• "The title will be Autumn. But now, with rhinitis."
• "The title will be Black and White Chef. But now, with Choi Kang-rok."