아니라오 아니라오 - 송소희

Ah-nee-rah-oh Ah-nee-rah-oh - Song So-hee

This meme gained widespread popularity around 2014 through the commercial song (CM song) of a KT advertisement featuring the gugak (traditional Korean music) artist Song So-hee. At the time, Song So-hee herself mentioned the meme's popularity on broadcast.

"Anirao Anirao" originates from the lyrics "Anirao Anirao, not everything can be done" from the KT advertisement's CM song sung by gugak artist Song So-hee. This phrase is used to firmly deny a suggestion or situation, or to emphasize that not everything can go as one wishes. Combined with Song So-hee's unique gugak vocal style, it left a distinct and memorable impression on many people.

This meme was highly recognized by the general public who encountered the KT advertisement at the time, and it significantly contributed to Song So-hee's public recognition. Particularly, as it spread rapidly online, it was widely used among users of online communities. Therefore, it was broadly used across all age groups, not limited to a specific age or gender.

• "I can't do everything you want. Anirao Anirao, not everything can be done."
• "That's not true, Anirao. I think there's a misunderstanding."
• "This project cannot proceed that easily, Anirao. Anirao Anirao."

Song So-hee herself once mentioned that she felt "embarrassed because it's been milked like ox bone soup" (meaning overused), indicating how frequently this meme was used at one point. Therefore, it may now be perceived as somewhat outdated, and using it in overly serious or formal settings might seem inappropriate or awkward.