안알랴줌

Meme Name: Anallyajum

The "Anallyajum" meme began gaining popularity around July 2013 on KakaoStory. It quickly spread to various humor sites, webtoons, and broadcasts, being actively parodied and used from around 2013 to 2015.

"Anallyajum" is a modified form of the standard Korean phrase "안 알려줌" (an allyeojum), meaning "I won't tell you" or "I'm not telling." The meme originated from a conversation between two ordinary people on KakaoStory. One person posted something intriguing, and when another person asked about it, the first person replied coyly with "Anallyajum." It's characterized by a misspelling that disregards spacing and standard orthography. Its subtle nuance, which is somewhat tsundere-like yet also slightly dismissive, piqued people's interest and led to its widespread use.

Ahn-ahl-lya-joom (similar to 'ahn' as in 'father', 'ahl-lya' as in 'ally' with an added 'a' sound, and 'joom' as in 'zoom').

Starting on KakaoStory, this meme was widely used across online and offline platforms, including humor sites, webtoons, and broadcasts. It became particularly familiar to younger generations actively using internet communities, and to the general public who enjoy webtoons and entertainment shows. Considering its use in advertisements, it gained relatively broad recognition and was used across all generations.

• When someone asks for information, you can playfully express your reluctance to tell them by saying "Anallyajum."
• In an SK Telecom advertisement, it was used with the phrase: "If you're an SK Telecom customer, we won't reveal your personal information when you purchase from the Google Play Store!"
• In the pilot episode 2 of "Let's Go Time Explorers," it was parodied with the line: "We won't tell you the process of plucking chicken feathers."
• In episode 139 of the entertainment program 'Knowing Bros,' Wendy also used this meme to create humor.