으르렁 으르렁 으르렁 대

This meme originated from the core lyrics of 'Growl,' the title track of EXO's 1st full-length repackage album, released on August 5, 2013. At the time, the song became a mega-hit in the music industry, propelling EXO to stardom. Later, in December 2025, EXO's performance of the song at the MMA awards caused it to re-enter the Melon TOP 100 chart, bringing it back into the spotlight. In January 2026, a 'Growl Yodel Song' version went viral on YouTube, with even EXO members releasing a video of themselves dancing to it, re-establishing it as a minor meme.

"Eureureong Eureureong Eureureong Dae" is the addictive chorus lyric from EXO's hit song 'Growl.' The song expresses a man's strong and protective desire to guard his loved one from others, likening it to a growling wolf.

To an English speaker, "으르렁 으르렁 으르렁 대" can be approximated as "Uh-ruh-rung Uh-ruh-rung Uh-ruh-rung Day."

• "Uh" is like the 'u' in "cup."
• "Ruh" is like the 'ru' in "rug."
• "Rung" is pronounced like the English word "rung."
• "Day" is pronounced like the English word "day."

When used as a meme, it is primarily employed to humorously warn others not to approach something one cherishes or likes, or to express strong possessiveness and protective instincts. Sometimes, it is simply used to evoke memories by quoting this iconic line from the song, or to make a strong impression in specific situations.

This meme initially gained significant popularity among teenage female students, who constituted EXO's primary fanbase in 2013, contributing to the formation of EXO's massive fandom. Due to the song's widespread public success, it is highly recognized across the entire K-POP fandom. The recent trend of the yodel song version has led to its re-diffusion among younger generations. Therefore, it is widely used by K-POP fans and the general public, ranging from teenagers to those in their 30s and beyond.