네가 하면 나도 한다 - 하하 (무한도전)

If You Do It, I'll Do It Too - Haha (Infinite Challenge)

"Ne-ga Ha-myun Na-do Han-da" - Ha-ha (Moo-han Doh-jeon)

This meme first appeared and began to gain popularity in 2012 during the 'Haha vs. Hongchul' special of the MBC variety show 'Infinite Challenge'. Subsequently, Haha repeatedly used this line in various episodes aired in 2013, such as the 'Hawaii Special', 'Tag', 'Myungsoo is 12', and 'Physiognomy Special', deeply imprinting it on viewers' minds. Coinciding with the golden age of 'Infinite Challenge', it was actively used from 2012 to 2013, establishing itself as a popular meme.

"If You Do It, I'll Do It Too" is a catchphrase of Haha, a member of Infinite Challenge. It is primarily used in competitive situations to express a strong will not to back down from an opponent's provocation. Its origin lies in Haha's determination to overcome his rival Noh Hongchul, who had superior physical conditions and boldness. Despite being in a disadvantageous position, Haha would strive to win with the resolve that "a small chili pepper is spicier" (a Korean proverb meaning even a small person can be strong or fierce). Beyond mere imitation, this phrase also conveys a competitive spirit of 'I can't lose either' or a sentiment against 'what I do is romance, what others do is adultery' (a Korean idiom for hypocrisy). The media has also adopted this expression to describe rivalries between companies or celebrities, further solidifying its meme status.

Originating from 'Infinite Challenge', a "national variety show," this meme is familiar and widely used by men and women of all generations who watched the program. It resonated particularly with the show's primary viewership, ranging from teenagers to those over 50, and was consumed across these diverse age groups.