좋은가봉가/왜 때문에 - 윤후 (아빠! 어디가?)

Jo-eun-ga-bong-ga / Wae Ttae-mu-ne - Yoon Hoo (Appa! Eodiga?)

• Jo-eun-ga-bong-ga: Pronounced roughly as "Joh-uhn-gah-bong-gah."
• Wae Ttae-mu-ne: Pronounced roughly as "Wae Tteh-moo-neh."
• Yoon Hoo: Pronounced as "Yoon Hoo."
• Appa! Eodiga?: Pronounced as "Ah-ppah! Uh-dee-gah?" (meaning "Dad! Where Are We Going?").

This meme began to gain traction in 2013 with the broadcast of the MBC variety show 'Appa! Eodiga?' (Dad! Where Are We Going?). Yoon Hoo, one of the child cast members, became a hot topic for his pure and innocent words and actions. At the time, Yoon Hoo was an unrivaled child star enjoying immense popularity within the program.

The phrase 'Jo-eun-ga-bong-ga' originated when child Yoon Hoo, returning home after visiting Jia's house on Seollal (Korean New Year), asked, "Jia-ga na-ga jo-eun-ga-bong-ga?" (Does Jia like me?). It carries the meaning of "I guess they like it" or "I guess it's good," used to cutely infer someone's feelings or a situation. The phrase 'Wae Ttae-mu-ne' started when Yoon Hoo asked, "Hyung, wae ttae-mu-ne geu-rae-yo?" (Hyung, why are you doing that?). While it means the same as the standard Korean 'wae' (why) or 'mueot ttae-mu-ne' (because of what), Yoon Hoo's slightly clumsy yet innocent way of speaking adds a cute and emphatic nuance.

This meme was primarily used by viewers of all ages who watched 'Appa! Eodiga?' and were charmed by Yoon Hoo's pure and adorable demeanor. Given the nature of the program, which featured many cute children, it was particularly popular in female-dominated online communities.