안 본 뇌 삽니다

Ahn Bohn Nweh Sahm-nee-dah

This meme originated from a top comment on the movie app Watcha (now Watcha Pedia) after the release of the 2014 film 'Interstellar.' It initially expressed a desire to re-experience the profound emotion of watching a masterpiece for the first time. It then spread widely through online communities and gained popularity. More recently, it continues to be actively used in various online content, such as games, anime, and watch-alongs on internet broadcasts.

'I'll buy a brain that hasn't seen it' (안 본 뇌 삽니다) is a meme expressing a strong desire to return to the state before experiencing specific content (movies, dramas, games, images, etc.). It is used in two main ways: First, it's used when one wants to re-experience the fresh, initial emotion of a deeply moving masterpiece. Second, conversely, it's also used when one wants to completely erase unpleasant or unforgettable content from their mind (e.g., terrible works, disturbing images, spoilers). A common variation, 'I'll buy eyes that haven't seen it' (안 본 눈 삽니다), uses 'eyes' instead of 'brain' to express regret over a visual experience.

It is primarily used by general internet users who actively consume various media content such as movies, games, and anime. It is especially common in online communities, social media, and among viewers of internet broadcasts. While used by all ages and genders without restriction, it is particularly prominent among those in their late teens to 30s who are active online content consumers.

• "I'll buy a brain that hasn't seen 'Interstellar,' the movie of my life. I want to watch it again for the first time!"
• "I want to forget that shocking twist, so I'll buy a brain that hasn't seen 'OOO'."
• "I want to erase my eyes that saw this disturbing image... I'll buy eyes that haven't seen it."
• "This game is a true masterpiece, but I want to feel the excitement of playing it for the first time again, so I'll buy a brain that hasn't played 'OOO'."