고구마/사이다

• Goguma: Go-goo-mah (like 'go' in 'go', 'goo' in 'gooey', 'mah' in 'mama')
• Saida: Sigh-dah (like 'sigh' in 'sigh', 'dah' in 'daddy')

'Goguma' and 'Saida' began to be used around 2015 to describe plot developments in creative works, especially web novels and dramas. They gained significant popularity as slang terms around 2016, being widely applied in various fields such as politics and media. By the 2020s, they had become very common expressions.

This meme uses 'goguma' to metaphorically represent a frustrating and stifling situation, and 'saida' to describe such a situation being resolved refreshingly and satisfyingly. The terms originate from the feeling of being choked up after eating a sweet potato (goguma) and the crisp, cool, and fizzy sensation of drinking a carbonated beverage (saida). While 'saida' originally referred to plot progression in creative works like comics, dramas, and novels, it gradually expanded its usage to various real-life situations.

This meme is not limited to a specific age or gender and is widely used across all generations. It is particularly active among readers and viewers who enjoy content like web novels and dramas, and is also extensively used when expressing opinions on political and social issues.

• "That's a truly 'saida' remark!" (Referring to a refreshing and satisfying comment)
• When a frustratingly slow novel plot is satisfyingly overturned by the protagonist, or when plot points and foreshadowing are clearly revealed, it's called a "saida development."
• In real life, the metaphor of "saida" is also used when logically refuting an opponent perfectly or ending an argument with a concise response.
• Conversely, when a story's progression is slow or the protagonist is in a frustrating situation, it's called a "goguma development."
• In online content like webtoons, satisfying anecdotes are sometimes shared under titles like 'XX Saida Story'.