아몰랑

The phrase "Amollang" itself was a cute expression used since 2009 or earlier, meaning something like "Oh, I don't care" or "Anyway." However, as a meme in its current form, "Amollang" began to gain traction in August 2014 when a Facebook image was posted on SLR Club. Subsequently, it started spreading to the public in February 2015 when it was used as a subtitle in the "Go to the End" special of the TV show Infinite Challenge. In May 2015, following the "Women's Generation Incident," a negative connotation of satirizing irresponsible and illogical attitudes was added, leading to its widespread popularity. It was widely used to criticize the government's irresponsible response during the 2015 MERS outbreak, and the term was re-evaluated during the 2016 Park Geun-hye-Choi Soon-sil scandal.

"Amollang" is a neologism that expresses an irresponsible attitude of trying to avoid providing logical explanations or evidence for an argument, simply pushing through stubbornly. It is particularly used to satirize or mock the act of evading answers when one is in an unfavorable situation or lacks a logical basis. It carries the nuance of "I don't really have a basis, but after saying this much, you should just understand and empathize, so why are you prying?" It is considered a popular slang term, following "Anallyajum" (I won't tell you).

This meme primarily spread through internet communities but became widely known across all generations through Infinite Challenge and news media. It is widely used among internet users with a critical perspective on social and political issues, as well as the general public. It is not limited to a specific gender or age group and can be found among both men and women who wish to satirize irresponsible or illogical situations.

• "A: I really don't understand our country. The country is in such a state, who can we trust to live? I'm even more worried about the future. B: What's wrong with our country? A: There's just too much corruption. B: Huh? What corruption? A: Amollang!!!!!! The country itself is just annoying ㅜㅜ"
• Used with phrases like "I'm feeling down" or "I'm not in the mood to talk" to further emphasize an irresponsible attitude.
• "Amollang! They say I'm kind!" (An example used in a specific community)

Ah-mol-lang (pronounced roughly as "ah-MOHL-lahng," with "ah" as in 'father', "mohl" like 'mole' but shorter, and "lahng" like 'long' with a soft 'g' sound).