언니 저 맘에 안 들죠?! - 김예원

밈 이름: Unnie, you don't like me, do you?! - Kim Yewon

"Oon-nee juh mah-meh ahn dool-jyoh?!" - Kim Yeh-won

This meme first gained prominence around March 2015, when news broke about a conflict between actress Lee Tae-im and singer Kim Yewon. The leak of the incident's audio recording on March 27th, in particular, shocked the public, and from then on, this particular line began to spread explosively. Subsequently, it rapidly spread through various broadcasts like Gag Concert and LoL Champions Korea, as well as online communities, being widely parodied in April 2015. Even in 2023, the incident continues to be discussed, with Kim Yewon herself appearing on the YouTube channel 'Noppakku Tak Jae-hoon' and mentioning the event.

"Unnie, you don't like me, do you?!" is a line that originated from an incident in 2015 during the filming of the MBC entertainment program 'My Tutor Friend of the Same Zodiac Sign,' where Lee Tae-im swore at Kim Yewon. Initially, it was reported that Lee Tae-im unilaterally cursed at Yewon. However, when the audio recording was released, it revealed that Yewon had escalated the situation by retorting, "Unnie, you don't like me, do you?" after Lee Tae-im criticized her for using informal language. Although this line appears to be an innocent question on the surface, it is interpreted as a provocative challenge that touches upon the other person's authority or emotions. It is primarily used to mock or satirize subtle emotional battles or conflict situations that arise within the hierarchical structure of Korean society.

This meme was widely used across all generations familiar with the senior-junior relationships and workplace hierarchy prevalent in Korean society. It was particularly popular among members of groups with clear hierarchies, such as the entertainment industry. Among office workers and men with military service experience, Yewon's actions were sometimes ridiculed as 'trolling' that is unacceptable in social life. Rather than being limited to a specific age or gender, it tends to be consumed primarily by those who understand the unique social dynamics of Korea.

• It is used to parody situations where one expresses dissatisfaction to a superior, such as "Boss, you don't like me, do you?"
• In the KBS drama 'The Eccentric Daughter-in-Law,' this line was parodied in scenes where a junior spoke to a senior, and a daughter-in-law to her mother-in-law.
• On tvN's 'SNL Korea,' Ahn Young-mi and Narsha parodied the scene, drawing much laughter.

• On Giant PengTV, Pengsoo parodied it by saying to his 25-year senior, Ttukttak-i, "Sunbaenim, you don't like me, do you?"

• In 'Noppakku Tak Jae-hoon Season 2' in 2023, Tak Jae-hoon and Shin Kyu-jin even invited Kim Yewon herself to host a broadcast on the topic of this incident.

As this meme originated from a real-life conflict between individuals, caution is required when using it. Kim Yewon, one of the parties involved, stated after the incident, "I can't really open my eyes wide. I can't even say 'I like it' or 'I don't like it' myself," referring to the impact the incident had on her. Therefore, its use should be refrained from in the presence of the individuals involved or those in similar situations, as it may cause discomfort. Furthermore, as seen in the case where MBC was criticized and apologized for parodying this meme during its 2020 general election broadcast, it can be used inappropriately in political or sensitive social contexts.