취향저격

• Korean: 취향저격
• Romanization: Chwihyangjeogyeok
• English approximation: "Chwee-hyang Juh-gyuk" (The 'chwee' sounds like 'ch' in 'cheese' followed by 'wee' in 'week'; 'hyang' sounds like 'h' in 'hat' followed by 'yang' in 'yang'; 'juh' sounds like 'j' in 'jump' followed by 'uh' in 'duh'; 'gyuk' sounds like 'g' in 'go' followed by 'yuck' in 'yucky'.)

"Chwihyangjeogyeok" is a compound neologism formed by combining "chwihyang" (趣向, meaning 'taste' or 'preference') and "jeogyeok" (狙擊, meaning 'sniping' or 'shooting'). It refers to something that perfectly matches an individual's personal tastes or preferences. It is often shortened to "chwijeo" and sometimes also used as "chwijeok" (趣適). The term appears to have originated from "jeogyeokjil," which refers to the act of criticizing a specific target online. It's a versatile expression that can be used in almost any field where personal taste is reflected, such as food, interior design, games, and fashion.

The term "Chwihyangjeogyeok" is believed to have emerged as an internet neologism around 2010. However, its widespread popularization and establishment as a meme were decisively influenced by the debut song "Chwihyangjeogyeok" by the boy group iKON in September 2015. With the hit success of this song, the phrase "Chwihyangjeogyeok" began to be widely used in daily life and various media. The "jeogyeok" part of the word is thought to have originated from "jeogyeokjil," an online term referring to the act of criticizing a specific target.

This meme is widely used across all age groups and is not limited to a specific age or gender. It is particularly prevalent among younger generations, especially the MZ generation, who place importance on their personal tastes, and is frequently utilized as a marketing term. It tends to be actively used in online environments such as online communities and social media.

• "The atmosphere of this cafe is totally my 'chwihyangjeogyeok'!" (Meaning: "It perfectly suits my taste!")
• "The new drama that just came out is a complete 'chwihyangjeogyeok,' from the story to the direction."
• "The accessory my friend gave me was exactly 'chwihyangjeogyeok' for my style."
• "This food is totally my 'chwijeo'!" (Meaning: "This food is perfectly to my taste!")