불허한다 - 구르미 그린 달빛 박보검

"Bul-heo-han-da - Goo-reu-mee Geu-rin Dahl-bit Pahrk Boh-goom"

This meme quickly gained popularity after the 5th episode of the KBS2 drama 'Love in the Moonlight' (구르미 그린 달빛) aired on September 5, 2016. At the time, it became a famous line by actor Park Bo-gum, drawing significant attention.

The "Bulheohanda" meme originated from a scene in the drama 'Love in the Moonlight' where Crown Prince Lee Yeong (played by Park Bo-gum) says to Hong Ra-on (played by Kim Yoo-jung), "I forbid it. She is my person." This line is used to firmly reject someone's intrusion or interference into one's possessions or territory, expressing a strong sense of ownership and a will to protect the subject.

It was particularly popular among women in their late teens to 30s, who were the primary viewers of the drama 'Love in the Moonlight.' Due to the drama's high popularity and the spread of various parodies, it eventually saw widespread use across all age groups.

• "I forbid eating late-night snacks. It's my diet."
• "I forbid invading my spot. It's my territory."
• During the drama's airing, many photos circulated online showing signs on the doors of middle and high schools nationwide featuring actor Park Bo-gum's picture and phrases like 'I forbid entry. This is my teachers' office (or our classroom),' which became a trend.