여러분들은 공부를 안해요 - 강성태

Yuh-ruh-boon-deul-eun Gung-boo-reul Ahn-hae-yo - Kahng Sung-tae

This meme originated from videos where Kang Sung-tae, known as the 'God of Study,' gave blunt advice to students on his YouTube channel. The phrase began to gain public recognition as it repeatedly appeared in videos such as "The Reason You Can't Study," uploaded on February 13, 2015, and "You Guys Desperately Don't Study Your Best," uploaded on December 24, 2016. Since then, it has become one of Kang Sung-tae's signature quotes and continues to be frequently referenced.

"You Guys Don't Study" is a direct and impactful statement by Kang Sung-tae, serving as a 'fact-bomb' to awaken students to the reality that they are not studying. It points out the core issue to students who complain or worry about their studies, emphasizing that "ultimately, not studying is the problem," and critiques their lack of self-effort. As a meme, it's used not only for studying but also to self-deprecatingly criticize situations where one complains about results without putting in effort towards any goal or task, or to humorously point out others' laziness.

It is primarily used among students and young adults in their late teens to mid-twenties who encounter Kang Sung-tae's lectures or YouTube content. Additionally, it is broadly used across all age groups who feel pressure regarding academics or self-development, either to humorously acknowledge their own laziness or to point out the idleness of others.

This meme highlights the pervasive pressure around academic achievement and self-improvement in Korean society. Kang Sung-tae's blunt, no-nonsense approach resonated with many, turning his direct criticism into a relatable, albeit sometimes uncomfortable, truth. It serves as a humorous yet poignant reminder that effort is key to achieving goals, often used in self-deprecating humor or to playfully call out others' procrastination.