이렇게 입으면 기분이 좋거든요

이렇게 입으면 기분이 좋거든요

Ee-ruh-keh ee-beu-myun gee-boo-nee joh-koh-deu-nyo

This meme first appeared on September 17, 1994, in an interview on MBC Newsdesk reporting on the fashion of Generation X youth. The confident statement by the woman interviewed at the time was impressive, but it only truly began to gain popularity as a meme after being rediscovered on social networking services in the 2010s. In particular, it gained significant popularity again in 2020 when it was parodied in a CheongKwanJang advertisement.

"이렇게 입으면 기분이 좋거든요" (I feel good when I dress like this) expresses an independent and confident attitude of acting or making choices solely for one's own satisfaction and joy, without caring about others' opinions or judgments. It is especially used when asked "Why do you do that?" regarding fashion or personal preferences, meaning "I do it because I like it." It originated from the original video where the woman responded to the reporter's question, "No, I don't care at all. I dress however I want, and I feel good when I dress like this."

This meme is widely understood and used across various age groups and genders, particularly among those who appreciate expressing personal autonomy.