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Meme Name: It-sseot-neun-de-yo Eop-seot-seup-ni-da

Eet-sseot-neun-deh-yo Eop-sseot-seup-nee-da

This meme originated on August 15, 2016, from an episode titled 'Pado Pado Jinjuman' (Wave After Wave, Pearl Harbor) posted by cartoonist Kim Kke-jang on the DC Inside Cartoon Series Gallery. Subsequently, the phrase was included in 'Kke-jang-kon' emoticons, which are based on Kim Kke-jang's art style, and became widely used within DC Inside. Its release as KakaoTalk emoticons further contributed to its widespread popularity.

'It-sseot-neun-de-yo Eop-seot-seup-ni-da' is an expression used when something that once existed has disappeared for some reason, or when something that was previously there has completely vanished without a trace, or has failed. In Kim Kke-jang's original comic, it was used to describe the disappearance of Soribada's 'Pado Player'. The original comic's dialogue was "It wasn't there" -> "But it was there" -> "I said it wasn't there." However, as it became a meme, the last part was omitted, and the order was inverted (from 'It was there, but it wasn't there'). This inversion, emphasizing that something vanished so completely as if it had never existed, gave it a peculiar nuance that accelerated its spread.

This meme originated in the DC Inside Cartoon Series Gallery and spread through Kke-jang-kon emoticons, so it is primarily used by general internet users who are familiar with internet community culture and emoticon usage. It is not limited to a specific age group or gender and is widely used.

• It is used to describe situations like a school closing or a department disappearing during military service, for example: "There was a school before I went to the military, but when I was discharged, the school was gone."
• In the entertainment industry, it was mentioned in a similar context when Han Seung-woo and Kang Seung-sik of the group VICTON found their group disbanded after their military service.
• It was also used in the lyrics of YouTuber Bbangssong's song 'Song to Listen to on Payday.'

• It is applied in various situations, such as save crash phenomena or the case of Sergei Krikalev, whose homeland disappeared.
• SK Innovation also utilized this expression in one of its advertisements.