히트다 히트 - 김신영, 하하

Hit-dah Hit - Kim Shin-young, Haha

This meme began to gain popularity in 2016, first appearing in episode 485 of MBC's entertainment program 'Infinite Challenge,' titled 'What Should We Do Today?' However, the phrase 'Hit-da Hit' itself was a common exclamation used in various past broadcasts, such as the 1992 animation 'Dodgeball King Tongki,' the 1994 drama 'Seoul's Moon,' and the 1998 sitcom 'Soonpoong Clinic.'

'Hit-da Hit' is an exclamation used when a situation or outcome is very successful or impressive. It originated from an anecdote on 'Infinite Challenge' where Haha mentioned that his uncle would exclaim "Ya, igeo Hit-da Hit!" (Hey, this is a hit!) whenever things went well. Subsequently, the cast of 'Infinite Challenge' actively tried to popularize this phrase as a trending expression, but among viewers, there was a strong perception of it being a 'forced meme.'

Despite 'Infinite Challenge' actively pushing this meme, it did not gain widespread public appeal. Instead, alongside criticism of it being a 'forced meme,' it was parodied or used for mockery and contempt in internet communities critical of 'Infinite Challenge' (especially DC Inside). Some streamers also used it to attract attention. Therefore, rather than having a primary target audience spanning specific age groups or genders, it was mainly consumed by internet users who recognized the meme's forced nature and sought to use it critically or humorously.

• "Ya, igeo Hit-da Hit!" (When a situation is a huge success or impressive)