뭐야 시발 돌려줘요

Meme Name: 뭐야 시발 돌려줘요

Mwo-ya Shi-bal Dol-lyeo-jwo-yo

This meme began to gain popularity around August 9, 2017, when it was first translated into Korean and introduced on various online communities, including 'Utgin University' (웃긴대학). Specifically, the webtoons 'Non-Daily Orthopedics' by artist Chikta on Cartoon Gallery (카연갤) and 'Chicago Pizza Power Topping Up' by artist Kejang played a significant role in spreading this meme. Later, it was also produced as an animation by Jjaltoon, gaining even wider public recognition.

The '뭐야 시발 돌려줘요' meme originated from an English-speaking image macro. In this image, a doctor explains using a spine model, and the patient misunderstands, thinking the doctor pulled out their actual spine, exclaiming "wtf put it back" in a nonsensical comedic situation. In Korea, this line was colorfully translated as "뭐야 시발 돌려줘요" (What the f*, give it back) and is used in situations where something that originally belonged to someone has been taken by another or disappeared for some reason, eliciting a bewildered or agitated demand for its return. It is often used in the format where this meme follows the line "This is your spine."

This meme is actively used by young people aged 10 to 30, who primarily enjoy various internet subcultures such as online communities, webtoons, and online games. It has high recognition, especially among consumers of web animations like Jjaltoon, as well as users of the DC Inside Cartoon Series Gallery and game-related communities.

• When an item or authority that originally belonged to someone is transferred to another, it's expressed as "뭐야 시발 돌려줘요" in comments or conversations.
• In mobile games, it's also used to express regret or anger when one fails to get a desired character despite numerous gacha pulls, or misses the pickup period and loses the chance to obtain a character.
• It's used to express a sense of deprivation in collaborative events where one party seems to benefit while the other incurs a loss.
• There's also an instance where cartoonist Diyap's situation of having a herniated disc was parodied using this meme in an official webtoon.

This meme contains the expletive '시발' (shibal), so its use should be refrained from in formal or polite settings, or in conversations with people sensitive to profanity. Furthermore, to those unfamiliar with the meme's origin and context, its meaning may not be properly conveyed or could lead to misunderstanding.