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Meme Name: Yeppeunmal Sseugi (Pronounced: Yeh-ppuhn-mal Sseu-gi)

This meme began to gain popularity on February 22, 2017, when a tweet containing a KakaoTalk chatroom screenshot posted by a Twitter user went viral.

The 'Yeppeunmal Sseugi' meme is a wordplay that utilizes the dual meanings of the term 'Yeppeunmal'. One meaning refers to 'beautiful language' or 'polite words' that do not contain profanity. The other refers to words that are visually 'prettified' or 'decorated' using emojis, special characters, and so on. This meme refers to the act of elaborately decorating swear words using emojis or keyboard text replacement (텍대, 'tekdae') features. It is primarily used in situations where someone sees this and retorts with, "Just because you decorate it beautifully doesn't make it beautiful language."

It is widely used among young generations, primarily those in their teens to thirties, who actively use internet communities and social media. It was particularly prevalent in chat-based social media environments like Twitter and KakaoTalk.

A typical example is decorating swear words with emojis or special characters. For instance, decorating a swear word elaborately like "🌈존💖㉯😊". People familiar with this meme might respond to someone using such decorated profanity with, "Just because you decorate it beautifully doesn't make it beautiful language." The original meme's dialogue is as follows: "Jinhyeok: Of course, you bastard. Park Mina: Jinhyeok! !! You should use polite words. Jinhyeok: ✨️ Of course, you f*er ✨️ Park Mina: Just because you decorate it beautifully doesn't make it polite words."

Even if it's visually decorated, it fundamentally contains profanity. Therefore, it's best not to use it in formal settings or in conversations with people sensitive to swear words. It can cause offense to those who do not understand the meme's context.