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Jujeop Drip

Jujeop Drip began to emerge around 2017-2018. It gained rapid traction, especially when a ssireum (Korean wrestling) competition from KBS's YouTube channel was re-highlighted by algorithms in 2019, spreading "jujeop" expressions like "I didn't know, but I actually like ssireum." Since then, it has consistently gained popularity in conjunction with "deokjil" (fandom) culture, and various creative "drips" (jokes/gags) continue to emerge even as of 2020. It has established itself as a popular meme, even making its way into mainstream entertainment shows like Running Man.

Jujeop Drip is an expression where the meaning of the pure Korean word 'jujeop' has been transformed to humorously express exaggerated affection for someone or something one likes. It is primarily used to praise celebrities, famously beautiful people, or individuals who have achieved great things. It often reveals a fan's devotion ('deoksim') through absurd situations or exaggerated metaphors. Any writing style that shows overwhelming emotion and an inability to maintain composure is generally considered 'jujeop'. While it shares similarities with nonsense quizzes or 'ajae-gaeg' (dad jokes) in its use of wordplay, it differs in that it developed in a positive direction, praising the subject.

Jujeop Drip originated primarily on Twitter, where a user base centered around 'deokhu' (otaku/fans) congregates, and is actively used across various online platforms such as webtoons, YouTube comments, and Naver blogs. It is generally used frequently in female-dominated online communities in forms like "Oppa/Unnie, do you know that...?", but it is also occasionally used in male-dominated communities when praising significant achievements. It also appears in 'dongnyeonbae' (peer group) joke formats, such as "I'm XX years old, and all my peers like ○○," where users exaggerate by claiming to be elderly, despite being far from that age. This indicates a tendency for broad usage, not limited to a specific age group.

• "○○ is Berlin. A fatal German capital to me..."
• "○○ is C-grade. Designating them as a cultural heritage is urgent..."
• "KT sued ○○... because their face is 'GIGA-mak-hyeo-seo' (GIGA-stunning/blocking)."
• "Is ○○ a deer? Why are you 'nok-yong' (melting) my heart?"
• "Isn't ○○'s visual honestly just foam? Unbelievable."
• "○○, do you know? They say your memory decreases when you see someone so amazing, but ○○, do you know? They say your memory decreases when you see someone so amazing... (repeats)"
• "Do you remember ○○? When ○○ had their 'doljabi' (first birthday tradition), they grabbed my heart."
• "When they told me to 'fold' (give up on) liking ○○, the Earth folded in half."
• "As of today, I withdraw my support for OOO. From today, I am no longer in a supportive relationship with OOO; OOO and I become one body. An attack on OOO will be considered an attack on me."
• "Honestly, your face should be pay-per-view. Because it's impossible to be 'moo-ryo' (free/boring)."

Comments like the above are referred to as 'jujeop'.

While Jujeop Drip provides humor through exaggerated expressions, some people dislike it when trendy phrases are repeatedly used by simply changing the subject, as it can feel stale. Furthermore, an excessively emotional writing style that lacks composure can be perceived negatively, so it's important to maintain an appropriate boundary. Jujeop that doesn't fit the situation or the subject can make the atmosphere awkward, so one must consider the context of use and the other person's reaction.

Joo-jeop Drip: "Joo" as in "juice" (without the 's'), "jeop" as in "chop" but with a 'j' sound. "Drip" as in the English word "drip."