어케이겼노 시발련ᄂ아

"Uh-kay-ee-gyut-noh she-bahl-lyun-nah" (어케이겼노 시발련ㄴ아)

This meme originated on February 18, 2016, from a post in the Heroes of the Storm gallery on DC Inside. The post compared the matchmaking systems of League of Legends and Heroes of the Storm, satirizing the unfair matching in HotS. The final sentence of this post became the core of the meme. Later, from mid-2018, it evolved into the variant '어케했노' (eo-ke-haet-no) and gained widespread popularity across various internet communities.

"How did you win, you f*er?" (어케이겼노 시발련ㄴ아) originated as an expression satirizing the unfair matchmaking system of Blizzard's game, Heroes of the Storm (HotS). It is a self-deprecating remark filled with strong frustration and bewilderment, uttered when a highly skilled player miraculously wins a game despite being matched with low-skilled teammates in a severely disadvantageous situation, making the victory feel absurd and inexplicable ("I don't know how I won"). Subsequently, it expanded beyond gaming to express bewilderment or absurdity when unexpected results occur in unfair real-life situations.

Initially, it was primarily used among Heroes of the Storm players, especially those dissatisfied with the game's matchmaking system. After its transformation into '어케했노', it spread to young people across general internet communities like DC Inside, particularly among both males and females familiar with gaming culture.

• When barely winning a HotS match with teammates of vastly different skill levels, satirizing the system's unfairness by saying, "How did you win, you f*er?"
• When an unexpectedly good result comes out of a project or exam that seemed impossible to succeed in, expressing bewilderment and surprise with a self-deprecating "How did you win, you f*er?"
• When a problem somehow gets resolved in a chaotic situation, expressing incomprehension of the process by saying, "How did you win, you f*er?"

This meme includes the profanity '시발련ㄴ아' (shi-bal-lyeon-na), making it a highly offensive and inappropriate expression. Therefore, it should never be used in formal or polite settings. Even among close acquaintances, caution is advised as it may offend others. Additionally, the '노' (no) ending is associated with speech patterns used in certain far-right online communities in the past, which could lead to misunderstandings. Although its political connotations have faded over time, some users may still perceive it negatively.