초특가 야놀자 - 하니

Meme Name: Choteukga Yanolja - Hani

Cho-tuhk-gah Yah-nol-jah - Hah-nee

The 'Choteukga Yanolja - Hani' meme began to gain popularity in late May 2018, with the release of Yanolja's TV commercial. By early July, just one month after its release, the commercial had accumulated over 30 million online video views, achieving explosive popularity.

This meme originated from the 'Choteukga Yanolja' commercial, which featured Hani from EXID as the model for the accommodation booking platform Yanolja. It is characterized by an addictive commercial song (CM song) and easy-to-follow choreography. The CM song, in particular, is a re-arranged version of the English children's song 'Ponytail,' and its repetitive melody and lyrics became a huge topic, even earning it the nickname 'Suneung Geumjigok' (a song forbidden during Suneung, implying it's too distracting). Hani's energetic image and the simple choreography, dubbed 'Nolchum' (play dance), spread among the younger generation through parody videos, establishing it as a meme.

This meme appealed to people of all ages and genders, but it gained particular popularity among the younger generation who are familiar with using smartphone cameras and social media. It spread even faster as popular YouTubers parodied the commercial. The release of Yanolja brand stickers on the AR camera app Snow, allowing anyone to imitate Hani's dance, further expanded its consumer base into a participatory meme.

• People often hummed the addictive CM song, such as "Choteukga Yanolja~ Choteukga Yanolja~".
• A parody challenge became popular, where people filmed themselves imitating Hani's 'Nolchum' (play dance) and shared the videos on social media platforms like YouTube and Instagram.