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"Trick-ee-rah-go boh-myun dweh-get-seup-nee-dah - Shin Tae-yong"

This meme originated on June 7, 2018, just before the 2018 Russia World Cup, from a statement made by Shin Tae-yong, then head coach of the South Korean national football team, during a press conference after a friendly match against Bolivia. At the time, there was much criticism regarding the Korean team's performance. Coach Shin Tae-yong responded by saying, "You can consider it a trick," explaining it was a strategy to confuse opponents in the main tournament. Initially, this remark was used in a critical and mocking sense. However, after South Korea's unexpected victory over Germany in the World Cup, it was reinterpreted with positive and ironic connotations, gaining widespread popularity. Since then, it has continued to be referenced and used, especially in football-related online communities.

"You can consider it a trick" refers to Coach Shin Tae-yong's explanation that the team's performance in the friendly match against Bolivia, before the 2018 Russia World Cup, was a 'deception' to hide their true strength and mislead opposing teams. As a meme, its meaning is largely divided into two categories. First, initially, it was used sarcastically to mock excuses or pretexts for poor performance or unexpected results. Second, after South Korea achieved the 'Miracle of Kazan' by defeating Germany in the World Cup, the remark was reinterpreted in an ironic and positive light, suggesting that everything was, in fact, part of Coach Shin Tae-yong's elaborate 'master plan.' Therefore, it is currently used primarily when an unexpected twist or surprising result occurs, or when a seemingly unfavorable situation ultimately leads to a positive outcome, as if everything was an intentional plan.

Primarily used by football fans, especially men in their 20s to 40s who watched the 2018 Russia World Cup and were active in online communities at the time. It is consistently mentioned and consumed by younger generations familiar with internet memes and within football-related communities.

• When a plan appears to have failed but ultimately leads to an unexpectedly good outcome, one might say, "Actually, you can consider this all a trick," to explain the twist.
• When an ingenious solution emerges from an unexpected situation, it might be used to express admiration, such as, "Indeed, it was Coach Shin Tae-yong's trick!"
• In a football match, when an underdog team employs an unexpected strategy against a stronger opponent and achieves a good result, one might say, "This is the Shin Tae-yong style trick."

This meme originally had a critical context, referring to Coach Shin Tae-yong's 'poor performance' and 'excuses' at the time of the statement. Therefore, depending on the situation, it can be perceived as mockery or criticism. Especially for those unfamiliar with football-related memes or the circumstances of the 2018 World Cup, the meaning might not be properly conveyed or could lead to misunderstanding.