핵인싸

Meme Name: Haeginssa

Hae-gin-ssa (pronounced roughly like "Hah-eh-gin-ssah")

'Haeginssa' is a neologism that gained significant popularity among the younger generation starting around 2018. The term was already widely used by the general public at the time, to the extent that rapper Sleepy released a digital single album titled 'Haeginssa' on December 8, 2018.

'Haeginssa' is a compound word formed from 'Haek' and 'Inssa'. Here, 'Haek' is used like a prefix to emphasize meanings such as 'very,' 'extremely,' or 'tremendous.' 'Inssa' is an abbreviation of the English word 'insider,' referring to someone who socializes well and actively participates within a group or organization. Therefore, 'Haeginssa' refers to someone who is the most popular among 'inssas,' is strong in trends, and leads the atmosphere as the center of any gathering. In the lyrics of Sleepy's song 'Haeginssa,' it was used to describe someone with an overwhelming presence and popularity, for example: "No one can catch up, supercar exhaust fumes, no one can look down on the force emanating from a Haeginssa." The opposite of this term is 'Assa' (an abbreviation of 'outsider'), which refers to someone who doesn't fit in well with a group and tends to be on the periphery.

Primarily used actively by the younger generation, including teenagers, people in their 20s, and 30s. Older generations often find it difficult to understand the meaning of this term.

• "Wow, you're such a Haeginssa! How do you get along so well with everyone?"
• "Assistant Manager Kim is the Haeginssa of our company. Everyone knows him/her."
• "This new smartphone is a total Haeginssa item. Everyone wants to have it."
• "I totally nailed the 'Haeginssa vibe' at the party today!"