var

VAR

The VAR meme began to gain popularity with the introduction of the Video Assistant Referee (VAR) system in football matches. FIFA officially introduced VAR at the 2016 Club World Cup, and it was fully implemented in Korea's K League starting July 1, 2017. Its global presence grew significantly as VAR was also utilized in the 2018 FIFA World Cup in Russia. As VAR spread to major football leagues and international tournaments, and as controversies over decisions and its impact on game flow increased, it naturally became an internet meme.

VAR stands for 'Video Assistant Referee,' referring to a video review system introduced in football matches to reduce referee errors and enhance decision accuracy. VAR officials monitor game situations from a video operation room using camera footage from various angles. They recommend that the head referee reconsider decisions in situations that critically impact the game, such as goals, penalty kicks, red cards, or mistaken identity. The head referee can either accept the VAR official's recommendation or make a final decision after conducting an On-field Review by checking the footage on a monitor at the side of the pitch.

As a meme, VAR originates from the characteristics of this video review system. It is primarily used when an ambiguous or controversial situation arises, or when a decision or judgment feels unfair. People exclaim phrases like "Let's VAR that!" or "This calls for VAR!" to demand a review or express dissatisfaction. It is also sometimes used to express frustration due to decision delays or reversals, or a sense of emptiness from unexpected outcomes.

Primarily used actively among football fans, it is a familiar meme to men and women of all ages who enjoy watching sports. It can often be found, especially in online football communities, sports-related forums, and social media.

• When a friend makes a claim that seems dubious: "Hey, shouldn't we VAR that?"
• When an unfair situation occurs during a game: "This is clearly a VAR moment, isn't it?"
• When a decision has been made but the outcome is hard to accept: "Why is the result like this? We need VAR!"
• When a situation needs to be re-examined: "Hold on, VAR!"

Vee-Ay-Arr