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2018

77ᅥ억 - 알렉시스 산체스

77-Eok (The Burp) - Alexis Sanchez
77eoeok - Alexis Sanchez
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Meaning

"77ㅓ억" is an internet meme derived from "꺼어억" (kkeo-eok), an onomatopoeia mimicking a burp. It was initially used to express a sense of relief or satisfaction, as if something unpleasant had been "digested," when someone else was in a difficult situation. Its meaning later broadened to include situations where justice was served, satisfying outcomes, someone prematurely celebrating or "eating and running" (taking advantage and leaving without fulfilling obligations), or even predicting movie endings. In positive contexts, it can also express satisfaction after enjoying delicious food or making a significant profit. Other variations include '꺼-억' and '꺼어어어어억'.

Pronunciation

Seven-seven-uh-eok (pronounced roughly like 'kuh-uhk') - Alexis Sanchez

Origin

The specific spelling "77ㅓ억" is linked to footballer Alexis Sanchez, who wore jersey number 7 and reportedly earned 700 million KRW per week at Manchester United FC despite his poor performance. It's a form of "Yaminjeongeum," a Korean internet slang where the number '7' visually resembles the Korean consonant 'ㄱ' (giyeok), transforming "꺼어억" into "77ㅓ억."

Target Audience

Primarily used by users of DC Inside, a popular South Korean online community. It originated in the Bitcoin Gallery section of DC Inside and subsequently spread across various internet communities.

Examples of Use

  • When making a large profit from stocks: "I hit the jackpot with stocks today! 77ㅓ억!"
  • When a competitor gets a bad result: "So that's how it ends up, 77ㅓ억!"
  • When witnessing a satisfying situation: "This satisfying development naturally makes me go '77ㅓ억!'"

Usage Precautions

This meme inherently carries a nuance of mocking others' misfortunes or boasting about one's own gains, which can cause discomfort to others. Given its origin in negative situations like "먹튀" (taking advantage and leaving without fulfilling obligations), it is advisable to refrain from using it in formal or polite settings.

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