○○마렵다

The meme '○○마렵다' began gaining popularity around 2018-2019, primarily within the online community DC Inside. A controversy surrounding a book published in 2018 notably contributed to the spread of this expression with a sarcastic nuance. It further diffused as fans of internet broadcasters Gwarosa and Goemuljwi started using it.

This meme originated from the Korean adjective 'maryeopda', which literally means "to feel the urge to urinate or defecate." However, when used as a meme, it is employed metaphorically to express a strong desire for a specific action or situation, akin to "I want," "I feel like doing," or "I'm craving." The original expression, related to bodily functions, became associated with the content of the controversial book, leading to its initial use with a sarcastic undertone. It gradually established itself as a popular phrase to express a strong craving or longing for something in various contexts.

It is primarily used by users of internet communities like DC Inside, and young people in their late teens to early thirties who frequently watch internet broadcasts.

• "오늘따라 치킨 마렵다." (I'm craving chicken today.) - When you strongly want to eat chicken.
• "퇴근 마렵다." (I'm craving to leave work.) - When expressing a strong desire to leave work.
• "담배 마렵다." (I'm craving a cigarette.) - When you want to smoke a cigarette.
• "죽빵 마렵다." (I'm craving to punch someone.) - When you're angry and want to punch someone.

'Maryeopda' is originally a rather direct expression related to bodily functions, so even when used metaphorically, it can be perceived as vulgar depending on the situation. Therefore, it is advisable to refrain from using it in formal settings or situations that require decorum.

Oh-oh mah-ryeop-da (The 'ryeop' part is pronounced like 'rye' in 'rye bread' followed by 'op' as in 'pop').