자전차왕 엄복동 관련 유행어
Uhm Bok-dong Related Internet Slang Jajeonchawang Eom Bok-dong Gwanryeon YuhaengeoOriginal
Pronunciation
"Uhm Bok-dong" (pronounced roughly as "Uhm Boke-dong," where "Uhm" rhymes with "hum," "Bok" rhymes with "book," and "dong" rhymes with "song") related catchphrases.
Popularity Period
This meme began to gain popularity in early 2019, following the release of the movie 'The Bicycle King Uhm Bok-dong'. It spread rapidly, especially after the lead actor Rain (Jung Ji-hoon) posted a message on his Instagram on February 25, 2019, just before the movie's release, which became a major topic of discussion.
Meaning
'Uhm Bok-dong' related catchphrases are primarily used in three contexts:
- "I've had a drink... [something] might not be great.": This phrase originated from a post made by Rain, the lead actor of 'The Bicycle King Uhm Bok-dong,' on his Instagram just before the movie's release. As harsh criticism poured in for the movie, Rain posted a message saying, "It's okay if the movie doesn't do well. But please remember just Uhm Bok-dong. The movie might not be great. I agonized and acted day and night... I did my best and worked hard. I hope my sincerity is felt." This post later became an internet catchphrase used to mock and tease the plight of something that has severely failed, and is parodied in a "drunk confession" style to appeal that effort was made, even if the outcome is not good.
- UBD: An abbreviation for 'Uhm Bok-dong,' used as a unit symbolizing the box office failure of the movie 'The Bicycle King Uhm Bok-dong.' Since the movie's final audience count was approximately 170,000, 1 UBD became an unofficial unit for measuring movie box office success, representing 170,000 viewers. It is used to sarcastically mock the degree of failure by converting other movies' box office results into UBD units.
- O-bokdong / Got Bokdong-ed:
O-bokdong*: A derogatory term where the suffix '-bokdong' is attached to other movies, works, or even people or situations that have severely failed or show signs of impending failure, similar to 'The Bicycle King Uhm Bok-dong.' For example, 'Hellboy' was called 'Hellbokdong,' and 'X-Men: Dark Phoenix' was called 'Dakbokdong.' Got Bokdong-ed (복동당했다)*: As the real-life figure Uhm Bok-dong's past record of bicycle theft was re-examined with the movie's release, the phrase '복동당했다' (bokdong-danghaetda) came to be used as a shortened form of 'having one's bicycle stolen.' This is used to humorously describe bicycle theft incidents, and bicycle thieves themselves are sometimes referred to as 'Uhm Bok-dong.'
Target Audience
Primarily used by internet community users aged 20 to 40, especially men and women who consume various content such as movies, games, and sports, and actively communicate online. Due to the movie's box office failure and the actor's statement becoming major issues, it also has high recognition among all age groups interested in popular culture.
Usage Examples
- "I've had a drink... This project might not be great. I agonized day and night and did my best."
- "That movie had 340,000 viewers, so it's about 2 UBD."
- "This new game has so many bugs that it's being called 'Bugbokdong'."
- "I parked my bike yesterday, and someone stole it. I got 'bokdong-ed'."
- "When Uhm Bok-dong is mentioned in videos related to Rain, comments like 'Bok-dong hyung, get out' are often posted."
Usage Precautions
This meme originated in the context of mocking the failure of a specific movie and actor, so using it may hurt others' feelings. It can be particularly offensive to those who have affection for Rain (Jung Ji-hoon) or the movie 'The Bicycle King Uhm Bok-dong.' Furthermore, expressions like 'got bokdong-ed' can trivialize the criminal record of a real person, so it's best to use them carefully. Excessive mockery or criticism should be avoided, and it is advisable to use it lightly among people who understand the humorous context.
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