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2019

sky 캐슬 관련 유행어

SKY Castle Catchphrases
sky kaeseul gwallyeon yuhaengeo
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Original

Pronunciation

"SKY Castle-related Buzzwords" would be pronounced as "Sky Kah-seul Gwan-ryeon Yu-haeng-uh" in Korean.

Period of Popularity

The drama 'SKY Castle' aired on JTBC from November 23, 2018, to February 1, 2019. As the drama gained immense popularity, its famous lines began to explosively trend from late 2018 to early 2019. In particular, viewership ratings skyrocketed from 1.7% to 23.2%, creating a syndrome, which led to a flood of various parodies and catchphrases.

Meaning

'SKY Castle'-related catchphrases emerged as the drama's high popularity led to its characters' distinctive lines being widely used in daily life and online. Given the drama's characteristic satire of the upper class's college entrance exam competition and the human desires revealed in the process, these lines are often used to express sarcasm or exaggerated situations.

Representative catchphrases include:

  • "쓰앵님!" (Ssaeng-nim!): This was how Han Seo-jin (Yum Jung-ah) addressed the college entrance exam coordinator Kim Joo-young (Kim Seo-hyung). It became very popular due to the combination of Kim Joo-young's charismatic image and Han Seo-jin's desperation.
  • "전적으로 저를 믿으셔야 합니다." (You must trust me completely.): Kim Joo-young's line used to persuade parents to entrust their children's college entrance exams to her. It is used when entrusting something completely, expressing strong trust, or in sarcastic situations.
  • "아갈머리 확 찢어버릴라!" (I'll rip your mouth wide open!): A vulgar expression used by Han Seo-jin when her past was about to be exposed. It is used to express extreme anger or irritation. 'Agalmeori' is a crude term for 'mouth'.
  • "다 감수하시겠단 뜻입니까?" (Does that mean you're willing to bear all the consequences?): Kim Joo-young's question to parents, warning them about what they must endure for their children's exam success. It is used when asking if someone is prepared to take on risks or responsibilities.
  • "찐찐!" (Jjin-jjin!): Woo Yang-woo (Jo Jae-yoon), Jin Jin-hee's (Oh Na-ra) husband, used this affectionate nickname for his wife. It was loved by many viewers as it suited Jin Jin-hee's lively and cute character.
  • "교육을 하신 게 아니라 사육을 하셨군요." (You haven't educated them; you've raised them like livestock.): Kim Joo-young's sharp remark to Park Young-jae's parents. It is used to express a critical view of parenting styles.
  • "아무튼 중간이 최고야!" (Anyway, being average is the best!): Woo Soo-han (Lee Yoo-jin)'s line. It is used to emphasize the value of normalcy or being average in situations of excessive competition or extreme circumstances.

Target Audience

Thanks to the drama's high viewership ratings and buzz, 'SKY Castle'-related catchphrases were widely used across all generations. They were particularly active among adults aged 20s to 50s and older, who were the drama's main audience, and spread to younger generations through online communities and social media. Given the drama's themes of college entrance exams, education, and social satire, the catchphrases were used to express empathy or critical perspectives depending on individual situations.

Usage Examples

  • When a friend tries to do something too perfectly, you can jokingly say, "Ssaeng-nim, you must trust me completely!" and offer to do it for them.
  • When someone talks too much unnecessarily or is annoying, you can exaggerate by saying, "I'll rip your mouth wide open!" to provoke laughter.
  • To someone facing a difficult decision, you can ask, "Does that mean you're willing to bear all the consequences?" to emphasize the gravity of the situation.
  • You can criticize an excessively competitive society by saying, "You haven't educated them; you've raised them like livestock."
  • In difficult situations, when pursuing simple happiness, you can say, "Anyway, being average is the best!" to comfort or empathize.
  • It can also be used as a nickname, like "Jjin-jjin!", when calling a close friend or lover.

Usage Precautions

Some 'SKY Castle'-related catchphrases include vulgar language ("I'll rip your mouth wide open!") or forceful expressions, which may offend others if used. It is especially advisable to refrain from using them in formal settings or situations requiring politeness. Furthermore, the meaning may not be properly conveyed or could lead to misunderstandings for those unfamiliar with the drama's context, so it is important to use them appropriately, considering the situation and the audience.

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