꾸안꾸

Kkuankku

"Kkuankku" is pronounced roughly as "koo-ahn-koo." The "kku" sounds like "coo" in "cool," and "an" sounds like "ahn" in "John."

'Kkuankku' began to be used as an internet buzzword from late 2019. By the 2020s, it has become almost like an everyday term.

'Kkuankku' is an abbreviation of 'Kkumin deut an kkumin deut,' which translates to "dressed up but not dressed up" or "looks like you put effort in, but didn't." Unlike flashy or overly formal looks, it refers to a fashion or makeup style that pursues simplicity and naturalness, yet shows a balanced sense of effort. The core idea is to appear stylish even in everyday attire. In the fashion industry, it's linked to minimalist or normcore styles, and in the beauty sector, it's used in the same context as natural makeup. Its opposite is 'Kkukukku' (Kkumi-go Kkumi-go Tto Kkumin), meaning "dressed up, dressed up, and dressed up again," which refers to being fully styled to the maximum.

Primarily used by women in their late teens to 30s who are interested in fashion and beauty, 'Kkuankku' also enjoys widespread popularity across all age groups who seek a natural yet stylish look.

• "I tried a Kkuankku style for my date look today."
• "I heard Kkuankku makeup is trending these days, I should try it too."
• "This outfit is a perfect item for Kkuankku fashion."