재밌어하지 말라고

Jae-mit-ssuh-hah-jee mahl-lah-goh

• Jae: Sounds like "jay"
• mit-ssuh: "mit" as in "mittens", "ssuh" as in "suh-n" (sun) but with a slightly harder 's' sound.
• hah-jee: "hah" as in "haha", "jee" as in "jeep"
• mahl-lah-goh: "mahl" as in "mall", "lah" as in "la-la", "goh" as in "go"

The "Don't Have Fun" meme was influenced by xkcd comic #359 "Rock Band" (2007) and the "Quit Having Fun" meme (2012). In Korea, it first appeared and gained popularity in September 2019 as a translated image macro related to the World of Warcraft Classic controversy, primarily spreading within gaming communities. After mid-2023, its original satirical meaning sometimes morphed into a tool to dismiss criticisms of certain games, acting as a "bad game detector."

This meme satirizes the behavior of people who harbor unconditional hostility and a sense of superiority towards specific cultural content, imposing their unsolicited opinions with an attitude of "I'm uncomfortable, so you should agree." It is primarily used to target those who criticize people for having positive reactions to poorly-received media. It criticizes the "loud minority" who cannot accept the natural phenomenon that diverse tastes exist, and that a work enjoyable to some may not be to others. These individuals disparage other consumers simply because their tastes differ.

This meme is used by people of all ages who consume various cultural content such as games, movies, and comics, and are active in online communities. It is especially common in online environments where criticism and advocacy for specific content are sharply divided.

• Starfield: When Starfield, which had garnered high expectations from Xbox users, was met with harsh criticism, users tired of extreme negativity used the "Don't Have Fun" meme to satirize the excessive criticism.
• Pokémon: When the 8th generation Sword and Shield were released, there was much public criticism of Nintendo and Game Freak due to various controversies. The meme was used then to satirize this critical sentiment.
• The Last of Us Part II: This meme was used before its release, but after it actually received significant negative reviews, parodies like "Go ahead and have fun!" also emerged.
• Mario & Luigi RPG: Brotherhood!: There's an instance where the meme was used as a parody when IGN repeatedly posted critical reviews of the game.

While this meme originally satirizes the attitude of disrespecting others' tastes, its meaning can sometimes be distorted. So-called "god-game fanatics" (ardent defenders of a specific game) sometimes use it in a witch-hunt manner to label users offering legitimate criticism as "doomsayers." Furthermore, after mid-2023, the meme itself transformed into a "bad game detector." Using this meme to defend a game can instantly create the perception that the game has already turned a blind eye to its problems, leaving only fans who offer unconditional praise.