불 좀 꺼줄래?

Meme Name: 불 좀 꺼줄래? (Bool Jom Kkeo-jool-lae?)

This meme began to gain popularity on June 15, 2020, when an advertisement video was released on the official YouTube channel of Essencore (KLEVV), an overseas subsidiary of SK Hynix. The advertisement quickly became a hot topic, surpassing 1.2 million views within just 9 days of its release, and gained significant popularity, being hailed as one of the best advertisements of 2020.

"불 좀 꺼줄래?" (Can you turn off the light?) is a line originally from an advertisement for KLEVV's RGB gaming RAM, a brand by Essencore. It originated from a scene where Faker, a professional League of Legends player from team T1, says, "Can you turn off the light? So I can see my RAM." This meme comically expresses the intention of turning off room lights to make the vibrant illumination of RGB RAM stand out even more. The combination of the professional gamers' somewhat awkward but strangely addictive acting and dialogue brought about much laughter.

It is primarily used actively by the esports fandom, especially League of Legends fans, and by gamers in their late teens to early thirties who are interested in computer hardware and RGB tuning. From the planning stage, the advertisement targeted T1 fans and the younger generation, and it resonated greatly not only with T1 fans but also with fans of other teams.

• "불 좀 꺼줄래? 내 램 좀 보게." (Can you turn off the light? So I can see my RAM.) (Original line)
• "My mood today? I'll express it in color."
• "Can this SSD hold all my feelings?"
• "Just for one day, I want to be the RAM in your PC."
• "I want to know your RGB value."
• It is used when focusing on a particular object or humorously emphasizing a specific situation. For example, it is often parodied when describing products that boast flashy lighting or glow, or awkward but addictive situations.

This meme has sometimes been referred to as a "cringey moment" (흑역사) due to the somewhat unconventional and awkward acting of the professional gamers. Therefore, if used with someone unfamiliar with the meme's origin or context, it may be difficult to convey the intended meaning, or it might seem out of place, leading to awkward or "cringe-inducing" reactions. Caution is advised.