빅맥송

The Big Mac Song meme suddenly gained significant popularity in 2020. It was particularly revitalized when a Minecraft Big Mac Song video, originally created in 2013, resurfaced, and parody videos featuring "sesame seed buns on top of sesame seed buns" began to appear. From around September 2020 to early 2021, numerous videos spread widely through YouTube's algorithm. However, due to the short-lived nature of such memes, its popularity gradually faded thereafter. Nevertheless, the Big Mac Song itself, released in 2011, had long been a familiar advertising jingle to Koreans and had been parodied occasionally even before this surge.

The Big Mac Song meme refers to the phenomenon of transforming and parodying the 'Big Mac Song,' an advertising jingle that lists the ingredients of McDonald's Big Mac, in various ways. The core of the meme is to twist the original lyrics, "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun," or replace the ingredients with other objects or concepts, and combine them with other memes. This reinterpretation, often creative and sometimes absurd, is designed to elicit laughter.

Big Mac Song

This meme primarily gained popularity among internet content creators, especially those who make 'Shimyeong-mul' (a type of Korean meme video) or small-scale YouTubers. Given the nature of short, easy-to-produce video content, the main target audience consists of young people interested in creating their own parody videos using simple editing tools like KineMaster, and viewers familiar with internet meme culture.

The Big Mac Song meme has been parodied in various forms. For instance, some parodies involve continuously stacking "sesame seed buns on top of sesame seed buns," or using wordplay by changing the meaning of 'patty' (패티) in Korean. It has also incorporated mathematical concepts, such as 'Sesame Seed Bun Factorization'

or 'Sesame Seed Bun Calculus'

, or combined with other games like the 'Gonggongchilppang Version'

(a Korean children's game). Furthermore, it has been combined with other famous meme characters like Shimyeong, Ran Ran Ru, and Spongebob, or featured unexpected scenarios such as Lotteria or Burger King appearing as uninvited guests. Even in the game MapleStory, a parody phrase appeared in the Soul Collector list of the boss monster Pierre: "Hotdog ingredients? Sesame seed bun on top of... Wanna taste it?"