아무 노래나 일단 틀어

The 'Amu Noraena Ildan Teureo' meme originated with the immense popularity of Zico's digital single 'Any Song' (아무노래), released on January 13, 2020. This song established itself as a representative mega-hit of the 2020s, leading to an explosive trend, especially during the COVID-19 pandemic, driven by challenge culture. It topped the annual charts on Melon and Gaon Chart, and also held the number one spot on monthly charts for several months, proving its widespread appeal.

This meme, much like the lyrics of Zico's song 'Any Song,' expresses the desire to enjoy oneself without a care, escaping from a frustrating and boring daily routine. In particular, the '#AnySongChallenge,' where people danced along to Zico's unique choreography with the phrase "Just play any song," gained massive popularity on social media and spread as a meme. This went beyond simply listening to music, becoming the genesis of a new play culture where the public actively created, shared, and enjoyed content.

The 'Amu Noraena Ildan Teureo' meme was particularly popular among the younger generation, mainly teenagers and those in their twenties. It spread through the active participation of K-Pop fandom and the general public who frequently use social media platforms like TikTok, YouTube, and Instagram. Furthermore, numerous famous celebrities such as Hwasa, Chungha, Lee Hyori, and Song Mino joined the challenge, solidifying its status as a 'trendy item' and becoming a cultural phenomenon widely enjoyed by people of all ages and genders.

The most representative usage example of this meme is the '#AnySongChallenge.' People filmed short videos of themselves dancing to the catchy melody and easy-to-follow choreography of 'Any Song' and shared them on their social media.

• "Turn on Bluetooth in a hurry, just play any song, something fun, dance however you want, pretend it's nothing, I don't want to think about anything, I'll live as a nobody for a while." (Quoting the song's lyrics to express a current situation)
• Celebrity challenge videos:

* Kang Han-na with Zico

• Kian84

• Hwasa with Zico

Ah-moo Noh-reh-nah Eel-dahn Teu-ruh