이건 못 참지

Ee-gun Mot Cham-ji

"Igeon mot chamji" first began appearing in internet broadcast chat rooms between mid-2018 and early 2019. By mid-2019, its versatility led to its rapid spread across various online communities. Entering the 2020s, it has become a popular catchphrase, frequently used even in mainstream broadcasting.

This meme is used to express that a situation or object is so appealing that one simply cannot pass it up, or that one feels compelled to do something. It is often used in the form "Ah ㅋㅋ Can't pass up XX" (Ah ㅋㅋ XX-neun mot chamji). It is also used in comments like "Can't pass up XX seconds ago" (XX-cho jeon-eun mot chamji) to indicate quickly watching a newly uploaded YouTube video.

Although this meme originated on internet broadcast platforms and communities, its lack of profanity and high versatility have led to its widespread use across all generations, almost like an idiom. However, there is some backlash against its excessive use, with phrases like "'Nwajul' (overuse) is a characteristic of 'jaemmin-i' (young kids/noobs)," suggesting a tendency for some younger demographics to overuse it.

• "Ah ㅋㅋ Can't pass up Purple Kiss" - Used as the title for girl group Purple Kiss's web variety show.
• The phrase "Can't pass up cats" appeared in a Marpple Shop advertisement.
• The phrase "Can't pass this up" was used on a button for the 2022 Lunar New Year special gift event in the League of Legends client.
• In the Korean localized substory of the game 'Lost Judgment: Unjudged Memories,' the line "Uheo! Can't pass this up!" appears.
• The lyrics of ILLIT's song 'Cherish' include the line "Can't pass up this shining excitement."