큰거온다

큰거온다 (Keun-geo-onda)

Kuhn-guh-ohn-dah (Sounds like "koon-guh-ohn-dah")

This meme originated around mid-2020 in the 'Inbang Gallery' (Internet Broadcasting Gallery) of DC Inside. It subsequently spread to other internet broadcasting communities like AfreecaTV and Twitch. From 2022, it gained widespread use in the broadcasting industry, appearing in significant scenes during reruns of popular dramas on KBS and SBS YouTube channels, and used by Channel A to promote new programs, establishing itself as a popular catchphrase.

The meme originally started in mid-2020 when anti-fans of BJ Kim Bong-jun spammed "큰거온다" in chat to mock him as he attempted comedy or skits during his broadcasts. However, over time, the mocking connotation faded, and its meaning evolved. It is now used as an expression when something truly anticipated is about to begin, or just before a significant event or interesting situation unfolds. In essence, it conveys anticipation or tension about what is about to happen.

This meme originated among internet broadcasting viewers and spread to users of various online communities. Currently, it is widely used by people of all ages and genders who enjoy YouTube content or watch broadcast programs like dramas and entertainment shows. It is also frequently used in fields where significant changes or events are anticipated, such as stocks or cryptocurrencies.

• "The release date for the new game we've been waiting for has finally been announced. Keun-geo-onda!"
• On KBS and SBS YouTube channels, subtitles or comments like "큰거온다" appear just before famous scenes from historical dramas such as 'Taejo Wang Geon' and 'Tears of the Dragon'.
• Channel A used the phrase "큰거ON다" in trailers for its new programs like 'The Fishermen and the City 5' and 'Heart Signal 4' to heighten viewer anticipation.

While "큰거온다" is primarily used to express positive anticipation, given its origin as a term of mockery, it can sometimes be interpreted with a sarcastic nuance depending on the situation. Especially if the anticipated 'big thing' turns out to be insignificant or disappointing, it can be used ironically. Furthermore, in broadcasts of story-driven games, it could act as a spoiler, so caution is advised when using it.