펀쿨섹좌

This meme began to gain popularity around September 2019 in both Korea and Japan, after Japan's Minister of the Environment, Shinjiro Koizumi, stated at the UN Climate Action Summit that "climate change issues should be addressed in a Fun, Cool, and Sexy way." Since then, his other remarks and unique speaking style have continuously become hot topics, and the meme is still frequently mentioned today.

'Fun Cool Sexy Jwa' originated from Japanese politician Shinjiro Koizumi's statement at the 2019 UN Climate Action Summit regarding climate change countermeasures: "We need to tackle climate change in a Fun, Cool, and you, too, Sexy way." This remark, due to its abstract and vague phrasing without concrete content, became a laughingstock for many. In Korea, this statement was shortened to 'Fun Cool Sexy,' and Shinjiro Koizumi was mockingly referred to as 'Fun Cool Sexy Jwa.'

This meme is used to satirize Shinjiro Koizumi's circular reasoning (tautology), irrelevant responses (non sequitur), and his tendency to present obvious and self-evident facts in a seemingly profound and solemn manner. In Japan, this speaking style is sometimes referred to as 'Koizumi-bun' or 'Shinjiro-bun' (Koizumi/Shinjiro phrase/sentence).

The Korean name "펀쿨섹좌" can be pronounced as "Fun-Cool-Sek-Jwah." The "Fun Cool Sexy" part is a direct transliteration of the English words used by Koizumi. "Jwa" (좌) is a Korean suffix often used to refer to someone as a "master" or "expert" in a slightly mocking or ironic way.

Although this meme originated from a Japanese politician's remark, its unique speaking style has garnered widespread resonance, leading to its broad use in internet communities and social media in both Korea and Japan. It is used not only for political satire but also to mock obvious facts in daily life or to describe situations where someone makes empty statements. Therefore, it is consumed by all generations and genders who actively use the internet, without being limited to a specific age or gender.

• "My older brother is older than me."
• "Black and white are black and white."
• "To change, change is necessary."
• "When you eat a meal, you usually eat something."
• "One lemon contains as much Vitamin C as one lemon."
• "When the room is dark, I turn on the light. So I think, 'It's bright now.'"
• "If you buy two bottles of alcohol that cost 5,000 won each, it's 10,000 won."
• "Leaving work on time means leaving at the exact time."
• "Wearing a mask can prevent COVID-19."
• "Because that's (an obvious statement)."
• "A special price means selling cheaply. Because it's a sale."
• "Displaying prices isn't sexy."
• "I have been appointed Minister of Defense. I have taken on the noble mission of defending Japan (which is essential for the nation's survival)."

Precautions for Use: The 'Fun Cool Sexy Jwa' meme originally began as a way to mock a politician's vague and irresponsible remarks. Therefore, using it in a political context can cause misunderstandings, and using it to mock someone's statements can offend them, so caution is advised. Furthermore, excessive overuse can diminish the meme's humor.