ᄏᄏ루삥뽕

Kk-ru-pping-ppong (ㅋㅋ루삥뽕)

• Kk: Sounds like the "k" in "skill" or "kick", but slightly sharper.
• Ru: Sounds like "roo" in "kangaroo".
• Pping: Sounds like "ping" in "ping-pong", but with a slightly harder, more emphasized "p" sound.
• Ppong: Sounds like "pong" in "ping-pong", but with a slightly harder, more emphasized "p" sound.

The 'ㅋㅋ루삥뽕' meme began to gain popularity in mid-2020. It spread as the 'Changu' voice from the AI voice acting service Typecast became known through Twitch donations. In 2021, a YouTube video explaining this meme was even produced. It left an even stronger impression when the boss character Kakul-Saydon from the MMORPG Lost Ark used this catchphrase as part of his dialogue.

'ㅋㅋ루삥뽕' is a catchphrase used with the 'Changu' voice from the AI voice acting service Typecast. 'Changu' has a unique, somewhat nasal voice with a teasing intonation, often used to mock or ridicule streamers. 'ㅋㅋ' signifies laughter, and when combined with the mysterious phrase '루삥뽕,' it creates a more addictive and taunting feeling. This phrase carries a more exaggerated and mocking nuance than simple laughter expressions like 'ㅋㅋㅋㅋㅋ'.

It is primarily used by viewers of internet broadcasting platforms like Twitch and Chzzk, especially among younger generations who actively use voice donations. It is also known as a widely used neologism among elementary and middle school students. Overall, it tends to be consumed mainly by young people aged 10 to early 30s who enjoy online communities and streaming culture.

• It is used when a streamer makes a mistake or shows a funny side during a broadcast, and a viewer sends a voice donation saying "ㅋㅋ루삥뽕" in the 'Changu' voice to tease them.
• Other popular phrases like "실화냐?" (Is this real?), "와" (Wow), and "ㅋㅋ루ㅋㅋ" are also frequently used with the 'Changu' voice.
• It is also used to create comedic effects that fit the intent and situation of a sentence, utilizing a bug in the 'Changu' voice that repeats the last word.

Since 'ㅋㅋ루삥뽕' inherently carries a nuance of teasing or taunting someone, not everyone receives this meme positively. Some streamers and viewers dislike the 'Changu' voice, and there have been many requests for streamers to be able to exclude this voice from donations. Therefore, it is important to use it carefully, considering the situation and the recipient's disposition, to avoid causing offense.