에 진심인 편

This meme gradually started being used around 2020. Its spread seems to coincide with the popularity of mgram, a personality test originating from Japan.

'~에 진심인 편' is a popular phrase that describes someone who shows exceptionally deep interest and effort in a particular field or subject. Although it might initially sound like a Japanese-translated phrase, it is primarily used to positively express an enthusiastic attitude towards something.

The tilde (~) represents a placeholder for a specific topic or object. The phrase "진심인 편" is pronounced roughly as "jin-shim-in pyun."

• "jin" sounds like the "gin" in "ginger."
• "shim" sounds like "shim" in "shimmy."
• "in" sounds like "in" in "ink."
• "pyun" sounds like "pyoon" or "pyeon" (with a soft 'eo' sound, similar to 'uh' in 'butter' but with rounded lips, followed by 'n').

This meme is widely used, not limited to a specific age group or gender. People of all generations use it across various fields like cooking, gaming, and hobbies to express their passion or level of immersion.

• "Seriously into Bread" (MBC Plus web variety show)
• "Seriously into Rom-Coms" (Tmon web drama)
• "Seriously into Flowers" (DJMAX RESPECT V challenge name)
• "Seriously into Marriage" (web novel)
• "Seriously into Gaming" (EBS Docuprime episode)