은(는) 사드세요.....제발

Meme Name: Just buy the [item].....please.

The placeholder for the item (represented by '~은(는)') is followed by 'sah-duh-seh-yoh...jeh-bahl'.

• '사드세요' (sadeuseyo) sounds like 'sah-duh-seh-yoh'.
• '제발' (jebal) sounds like 'jeh-bahl'.

This meme gained significant popularity starting in the 2020s, especially during the COVID-19 pandemic when the 'home cooking' culture spread. It gained widespread recognition as a staple content of cooking YouTuber 'Seungwoo Appa' (승우아빠). Representative examples include videos uploaded in November and December 2020, such as 'Just Buy Spam Jam.....Please' and 'Just Buy Croquettes.....Please'. Its use continued steadily, for instance, appearing in a 'Kaimak Making Video' even in late 2021.

'Just buy the [item].....please' conveys the meaning that if a specific food or ingredient is excessively cumbersome to make at home, requires specialized equipment, or yields poor taste or quality despite immense effort, it is far more rational and efficient to simply buy it. This meme originated when cooking YouTuber Seungwoo Appa, after demonstrating difficult cooking processes on his channel, advised viewers, "Instead of cooking this at home and going through all that trouble, it's better to just buy it." Beyond merely highlighting the difficulty of cooking, it has expanded to emphasize the value of time and effort.

This meme is primarily used among YouTube viewers interested in cooking content, especially the younger generation from late teens to their 30s. It particularly resonates with 'home cooks' who attempt to cook at home, and those who seek efficiency alongside the enjoyment of cooking. It is widely consumed by both men and women. The popularity can be inferred from the fact that Seungwoo Appa's channel subscribers increased by nearly 1 million after this series.

• "Just buy butter steak.....please."
• "Just buy chicken.....please."
• "Don't even think about making tangsuyuk dough at home. Just buy tangsuyuk.....please."