술꾼도시여자들 관련 유행어

Sool-kkoon Doh-shee Yuh-jah-deul Gwan-ryeon Yoo-hang-uh (Approximate pronunciation: "Sool-koon Doe-shee Yuh-jah-dool Gwan-ryeon Yoo-hang-uh")

Catchphrases related to 'Work Later, Drink Now' (술꾼도시여자들) began gaining popularity in the latter half of 2021, coinciding with the broadcast of the drama's first season. The first season, released as a TVING original from October 22 to November 26, 2021, achieved significant success, leading to the widespread adoption of its catchphrases. Its popularity continued through the broadcast of Season 2 in 2022.

This meme refers to the popular catchphrases derived from the TVING original drama 'Work Later, Drink Now' (술꾼도시여자들). The drama comically portrays the daily lives and friendships of three women who live by the philosophy of ending their day with a drink.

The most iconic catchphrase is "Let's not put off until tomorrow the alcohol we can drink today!" ("오늘 먹을 술을 내일로 미루지 말자!"), which resonated widely as it encapsulated the philosophy of those who enjoy drinking. Other popular expressions include "It's nothing, let's get wet!" ("별거 아냐, 적시자!"), used to encourage drinking sessions or lighten the mood. The "rapid-fire cursing" scene by Lee Sun-bin's character, Ahn So-hee, also became a memorable moment, delivering realistic anger and catharsis.

It primarily gained significant empathy and popularity among women in their 20s to 40s. Notably, female viewers in their 20s and 30s accounted for approximately 65% of the audience, indicating that the drama's realistic portrayal of their concerns and friendships deeply resonated with them. It also established itself as a new trend among the MZ generation, enjoying widespread use.